Posts by Jerry Jendusa


Let Your Employees Make Your Business Plan Come to Life

People and Process aligned with strategy and how you execute thereof. This theme became ingrained in my thought process after reading Larry Bossidy’s book: Execution: The Discipline of Getting Things Done. A business plan can be the basis of this alignment. Some companies do not have business plans while others have elaborate plans. These elaborate plans perhaps get shared with only bankers, investors and board members. Oftentimes when business plans are created, they get dusty, cluttered and not really used.  At least that was what happened to me in the early stages of my career. You need to have a…

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July 20, 2018

Consider this When Protecting Intellectual Property

Successful companies are extremely innovative. By listening to market trends, talking with customers and solving problems, they oftentimes come up with products or services that are novel, new, or applied in a manner that has never been done before.  There surely is value in this new concept, product, or service that they are bringing to the market. Therefore, it is proprietary in nature. Protecting your intellectual property, especially for smaller companies, offers some interesting challenges and different points of view as to what to do and how to do it. When considering the different points of view, always make your…

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July 13, 2018

Finding Hidden Inefficiencies Within Your Business

How would you define continuous improvement?   Some might say it’s the seamless flow of small changes within a business. They would be correct.   In any case, it can, and should be your culture.   A culture of continuous improvement diverges from the status quo and the “doing things the way they have always been done” phenomenon.   Continuous improvement is what drives your business from its current state to its future state. You just have to let it take the wheel.     Does your current culture reflect a culture of continuous improvement?   Where it Starts The…

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June 29, 2018

The Importance of Innovation for Small Businesses

Early in my career, there was a very wise mentor who lead the engineering department where I worked and his name was Fred Whitson. Fred would eloquently state, “how high does the customer want us to jump”? What I took from his statement was the more atypical decision of qualifying a customer before developing a solution for them. I now call this decision process “Zero Gate” to reflect what should be the first step in the typical “5 Gate” process of innovation. To successfully innovate, you have to listen to your customers. Without knowing the customer, their pain points, and…

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January 18, 2018
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